About Us

Our Inspiration:

Founded in 2020 during a world-wide pandemic. These words from Sonya Renee Taylor inspired us: "We will not go back to normal. Normal never was. Our pre-corona existence was not normal other than we normalized greed, inequity, exhaustion, depletion, extraction, disconnection, confusion, rage, hoarding, hate and lack. We should not long to return, my friends. We are being given the opportunity to stitch a new garment. One that fits all of humanity and nature."   We hope they inspire you too!!

About Our Company

The little business with a dream. A dream to create a positive impact in the world around us. A dream to create a movement; a way for us all to take an active part in how our new normal looks, feels and operates. We are harnessing the power of the collective to build a BETTER NORMAL, one that better serves us, our families, our communities and all of humanity. 

THE SHOP: Our Intentional Apparel line is intended as a simple reminder of who you are, what energy you want to put out into the world; creating a positive impact on you, those around you and rippling out into the world. We believe we can collectively heal the world with our intentions.

THE COLLECTIVE: The Collective by NWN is a membership community that meets regulary to discuss the challenges of living in today's ever-changing world and how choosing to be more intentional can have a positive impact. We are focused on personal growth at the intersection of  social issues. Knowing when we take better care of ourselves we are better able to respond to the world around us. Join us in The Collective, or Find us on Facebook in our free discussion group. 

THE PODCAST: This podcast is for people interested in questioning "normal". What is it? Why do we feel the need to conform to it? and how might we reshape it to better create a more holistic & inclusive society. Our guests are experts and thought-leaders in their fields and will offer insights and practical strategies on how you can "disrupt normal" and build better ways of living. Check out the current episodes now.

    About Our Founder:

    Debbie Harrell has spent the past 25 years raising her children and trying to be a good human, volunteering in her community & separating her garbage. She is a life-long learner and loves investigating and analyzing; often to a fault. She is especially interested in the way people live, stories of resiliency and finding opportunities in the obstacles. She loves problem-solving and excels at looking at challenges from unique angles and different perspectives. When she found herself unemployed in early 2020 due to covid, she decided it was time to do something she has always wanted to do…start her own business. The middle of a world-wide pandemic is the perfect time, right?  It was obvious that there were huge shifts happening all around, and many people were feeling overwhelmed by all the uncertainty, so Debbie set out to find a way to help. She was fascinated by what the world was experiencing and was certain there was a way to take more of an active role in shaping what our future looked like. She founded the New World Normal as a way to help people who were feeling isolated and overwhelmed. New World Normal provides a soft space to explore and question our society's norms. Debbie has recently become a Certified Life Coach and loves helping her clients design a life of purpose and joy for the New World Normal.


    Mission Statement

    To provide comfort & community in a chaotic world. Our mission is to fill the world with good intentions. To inspire our community to move through our lives’ mindfully, consciously building a future that serves all of humanity.

    Our mission is empower clients, community members and podcast listeners to be the change they want to see in the world

    Core Values

    • Integrity – Acting with the utmost honesty & integrity in everything we do.
    • Respect – Respect for our community, suppliers and humanity
    • Charity – Donating a portion of all sales to grass-roots organizations
    • Activism – Speaking out on matters that are important