We are currently rebuilding the website!!! If things look wonky...that is why! Reach out you need anything, and stand by for a new look and new products & SERVICES!!!
We are currently rebuilding the website!!! If things look wonky...that is why! Reach out you need anything, and stand by for a new look and new products & SERVICES!!!
Cart 0

About Us

Our Inspiration:

Founded in 2020 during a world-wide pandemic. These words from Sonya Renee Taylor inspired us: "We will not go back to normal. Normal never was. Our pre-corona existence was not normal other than we normalized greed, inequity, exhaustion, depletion, extraction, disconnection, confusion, rage, hoarding, hate and lack. We should not long to return, my friends. We are being given the opportunity to stitch a new garment. One that fits all of humanity and nature."   We hope they inspire you too!!

About Our Company

The little business with a dream. A dream to create a positive impact in the world around us. A dream to create a movement; a way for us all to take an active part in how our new normal looks, feels and operates. We are harnessing the power of the collective to build a BETTER NORMAL, one that better serves us, our families, our communities and all of humanity. 

THE SHOP: Our Intentional Apparel line is intended to help remind you who you are, what energy you want to put out into the world; creating a positive impact on you, those around you and rippling out into the world. We believe we can collectively heal the world with our intentions.

THE COMMUNITY: The Intentional Living Collective is a free community that meets regulary to discuss the challenges of living in today's ever-changing world and how choosing to be more intentional can have a positive impact. Find us on Facebook

THE PODCAST: Launching in August 2021 we will be discussing all aspects if life during a pandemic:
  • Casual Covid Conversations where we will document the experiences of the past year.
  • Stories of resiliency  - they are everywhere
  • Alternative ways of living and thriving in a chaotic world.
  • Social and Enviromental Responsibility in a New Normal

About Our Founder:

Debbie Harrell has spent the past 25 years raising her children and trying to be a good human, volunteering in her community & separating her garbage. She is a life-long learner and loves investigating and analyzing; often to a fault. She is especially interested in the way people live, stories of resiliency and finding opportunities in the obstacles. She loves problem-solving and excels at looking at challenges from unique angles and different perspectives. When she found herself unemployed in early 2020 due to covid, she decided it was time to do something she has always wanted to do…start her own business. The middle of a world-wide pandemic is the perfect time, right?  It was obvious that there were huge shifts happening all around, and many people were feeling overwhelmed by all the uncertainty, so Debbie set out to find a way to help. She was fascinated by what the world was experiencing and was certain there was a way to take more of an active role in shaping what our future looked like. She founded the New World Normal as a way to help people who were feeling isolated and overwhelmed. New World Normal provides a soft space to explore and question our society's norms. Debbie has recently become a Certified Life Coach and loves helping her clients design a life of purpose and joy for the New World Normal.


Mission Statement

To provide comfort & community in a chaotic world. Our mission is to fill the world with good intentions. To inspire our community to move through our lives’ mindfully, consciously building a future that serves all of humanity.

Our mission is to normalize: compassion, empathy, kindness, equity, peace, inclusion, acceptance, connection. New World Normal = Better Normal

Core Values

  • Integrity – Acting with the utmost honesty & integrity in everything we do.
  • Respect – Respect for our community, suppliers and humanity
  • Charity – Donating a portion of all sales to grass-roots organizations
  • Activism – Speaking out on matters that are important